2013 ANA Agency Financial Management Conference Recap

February 13, 2011

ATLANTA–The Bedford Group will moderate a break-out session at the annual ANA Financial Conference entitled The Art and Science of Agency Partner Management to be held on May 6 in Phoenix.

How to achieve creative and financial effectiveness through improved agency partnerships.

In this dynamic breakout session, we will explore two extremes on the continuum of agency relationship models that aim to improve commerce AND creativity. From a procurement led model at Bristol Myers Squibb to the innovative partnership that Cirque Du Soleil has formed with Sid Lee, clients will share best practice examples for how their organization has achieved optimal collaboration with their agency partners. Topics will include: Understanding your internal needs through best practice models: Elevating the role of procurement, marketing and agency through strategic understanding; Building “co-collaboration” internal and external and how to set your partners up for success; How to customize the right structure and compensation approach for your partnership to ensure a long lasting relationship.

Moderated by Jane Bedford
Principal and Founder
The Bedford Group

Joanne Fillion
Director of Creation, Images, Events and Lifestyle
Cirque Du Soleil

Connie Mossop
Director, Strategic Sourcing, Global Procurement
Bristol Myers Squibb

 

About The Bedford Group

The Bedford Group is an Atlanta based Marketing Management Consulting firm that has been in operation since 1986. It has built its reputation on marketing organization supportagency search and relationship management and strategic marketing consulting.  Unlike traditional advertising consultants, The Bedford Group looks beyond traditional marketing disciplines to solve complex, enterprise-wide issues for efficient resource management and improving marketing ROI. For more information about our services, please contact Kerry Kielb at 404.237.4565 or kkielb@bedfordgroupconsulting.com.