Global IT Consulting & Services Business

We hope that you will find the following case to be helpful.  If, after reading, you would like to learn more about our experience, please contact Kerry Kielb at kkielb@bedfordgroupconsulting.com.

Situation

  • Global client with multiple brands and product lines needed category and marketing expertise to identify opportunities for cost-reductions in print and broadcast production
  • Client desired insight into internal and external production costs, trends and best practices in the US, UK and France
  • Client wanted to improve systems/procedures and optimize spend while maintaining the high quality work to which they were accustomed

Process & Approach

  • Customized The Bedford Group’s hallmark benchmarking process to obtain relevant cost data in the client’s industry
  • Solicited bids for both print and broadcast production in the US, London and Paris
  • Applied The Bedford Group’s analytical process to the bids to identify areas of opportunity
  • Compared the results to actual negotiated rates and leveraged industry experts from the major production houses in the US and EU to validate the findings
  • Conducted one-on-one interviews with thought leaders from 20+ companies across the US and EU to develop a comprehensive list of best practices in global creative production both within and outside the client’s industry

Lessons Learned

  • Modifications of the production bidding process can lead to significant cost savings without reducing the quality of the final product
  • Pre-production decisions have a greater impact on the final cost than in-production decisions
  • Balancing cost vs. creative quality is necessary to ensure the high caliber work needed to drive sales in the marketplace
  • Implementing pure cost reduction measures generally does not optimize the dollars invested

Results/Impact

  • Tighter cross-functional and cross-brand executions optimizing spend across geographies
  • Global Best Practices instituted
  • Effective new planning processes established
  • Client considering custom research and benchmarking for more of their divisions