Asche has an extensive international career in marketing, communications and relationship assessments and management. He was Senior Vice President, Global Marketing and Events for META Group, a leading technology research and consulting company.
He also had a long career with Young and Rubicam (Y&R), one of the largest international marketing and advertising firms in the world, where he held various positions including Regional Chairman and Chief Executive of their Africa and Australasia business.
Asche served as Executive Vice President and Senior Worldwide Account Director in the New York headquarters and led the Y&R Group’s worldwide work for major consumer and business-to-business clients such as American Express, Colgate-Palmolive and DuPont.
As Director of Relationship Audits & Management, his client accounts include KPMG, Nokia, Glaxosmithkline (GSK), McDonald’s, General Motors (GM), Novartis, Newell Rubbermaid and Kellogg’s.