• Advertising Agency Compensation White Paper

    As financial pressures affecting the general business environment continue to intensify, negotiating profitable service agreements has become increasingly challenging for professional service firms.

  • Global Optimization of Production Spend Case Study

    Global Beauty Products Company needed to achieve better marketing ROI for their entire portfolio without sacrificing the quality of creative output.

  • Contact Bedford Group

    To learn more about our services and customized solutions that can help move your marketing ahead, call us at 404-237-7471.

Agency Compensation Benchmarking & Negotiation

Where fairness and flexibility come to the table

Agency work isn’t a static phenomenon. It ebbs and flows, as marketing needs change. And so should advertising agency compensation. However, compensation elasticity often becomes a thorny issue, which can hurt, and even destroy an agency relationship.

With The Bedford Group’s extensive experience on both sides of the client-agency relationship and our comprehensive database of agency compensation models and benchmarks, Statement of Work resolution and productivity analysis, we are able to effectively evaluate and mediate compensation issues. When conflicts about agency compensation arise, we’re able bring both parties together without dispute or rancor. Our compensation services include:

  • Agency Compensation Model Design and Assessment
  • Compensation Benchmarking and Best Practices
  • Internal Strategic Sourcing Buy-In
  • Statement of Work Development
  • Negotiation
  • Arbitration

To learn how The Bedford Group’s agency compensation tools and processes can help you get the most from your agency partnership, contact us at 404.237.7471 or info@bedfordgroupconsulting.com.