Agency Relationship Sustainability White Paper
A client’s relationship with its communications firm is one of the most complex in the business environment and requires a substantial level of collaboration.
Consolidation and Spend Analysis Case Study
Consumer products marketer with multiple Global Business Units (GBUs) needed to optimize its marketing spend and better align its marketing partnerships.
Contact Bedford Group
To learn more about our services and customized solutions that can help move your marketing ahead, call us at 404-237-4565.
Agency Management SupportLeadership and support in times of change To be successful, Agency relationships, like most business partnerships, require a substantial level of collaboration. As the marketing supply chain becomes more complex, companies find themselves constantly evaluating the efficiency and effectiveness of their partnerships. But, often, marketing and procurement professionals are often challenged by the time required to adequately assess and optimize this important investment. The Bedford Group can fill marketing and procurement executive gaps in ways that range from traditional, remote consulting to a more visible, on-site, “interim” approach. As leaders in the Agency Search category, we have a long record of leading companies to determine the right plan for agency management based on their unique business goals and objectives. In addition, if the plan requires a change to existing partnerships our professionals become part of the team and provide support during this sometimes difficult transition period. We also provide counsel to help Human Resources find permanent leadership more quickly. In particular, our professionals will support your team with:
- Agency Model Development
- Agency Consolidation
- Integration of Agency Partners
- Compensation Negotiations
- Agency Management Training
- “On Boarding” of New Agency Partners
- Scope of Work Development