Leadership Bios

Kerry Kielb
Kielb’s twelve year marketing career has been divided equally between successes on the agency and client sides. She began her career in New York at Kirshenbaum Bond (now Kirshenbaum Bond Senecal + Partners) working on direct and online marketing for Sony and Citibank.

From there, she moved South to Atlanta wanting to experience client-side opportunities and joined the management team of Suntory Water Group (now DS Waters). Following that, Kielb assumed the position of Advertising Director at Orkin Pest Control, where she managed multi-million dollar campaigns from brand television to email marketing and everything in between. She’s been described by colleagues as a “proven leader”.

At The Bedford Group, clients have relied on her ability to optimize their agency relationships, regardless of discipline, to get the biggest return on investment. Her passion is finding ways to measure the impact of every marketing dollar, believing strongly that every dollar should drive two more for the organization. She has also enjoyed working with the digital disciplines as this takes the industry towards a more ROI driven model, a high demand necessity in corporate America.

Kielb’s experience includes research and analysis of every kind including econometrics analysis, predictive modeling and scoring, segmentation, targeting and data mining. A hands-on practitioner of her science, she enjoys finding meaningful linkages between media/MARCOM spend and business results in the target segments of interest.

A graduate of Ohio State University, Kielb and her husband spend their free time keeping up with their two preschoolers and lake sailing.