The Bedford Group

Press Release

A Balancing Act for PNC in Marketing

June 9, 2009

American Banker gave their point-of-view on PNC’s selection of Deutsch as their lead agency, handling the $100 million account that includes advertising, media and interactive. In the article, the journalist described the opportunity the newly formed team has to build on the company’s strengths in a time where other financial institutions are struggling.

The article includes comments from PNC and Deutsch executives (Karen Larrimer and Val DiFebo), as well as other thought leaders in the field. The full article can be found at the American Banker website (subscribers only).