Defining Marketing Excellence Case Study
Global Pharmaceutical Corporation desired to define Marketing Excellence across geographies and brands for creation of Best Practice approach for maximizing the effectiveness of marketing spending and better go to market strategies.
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We’ve worked with a wide range of companies on a variety of initiatives across categories, disciplines and geographies.
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Marketing Organization Support
A Better Way to TransformationThe marketing department is under more scrutiny than ever before. “Do more for less” is a phrase heard throughout the corporate world. With that mentality, marketing is often perceived as a cost center rather than an investment center, because ROI from marketing is much more difficult to prove than many other departments. There’s a need for transformation. But too often today that means taking a draconian, reactive approach that oftentimes takes more energy out of the organization, hindering the immediate results that are expected. At The Bedford Group, we believe there’s a better way, where together with management we can help:
- Clarify the role of marketing within your organization
- Synchronize marketing goals with overall business goals
- Optimize the marketing organization structure and workflow to better serve need and demand
- Recognize marketing departments require a different set of processes than other parts of your organization
- Establish buy-in across the enterprise and help the players embrace change
- Train for high performance within marketing roles and with outside key players