A Balancing Act for PNC in Marketing
June 9, 2009
The Bedford Group
American Banker gave their point-of-view on PNC’s selection of Deutsch as their lead agency, handling the $100 million account that includes advertising, media and interactive. In the article, the journalist described the opportunity the newly formed team has to build on the company’s strengths in a time where other financial institutions are struggling.
The article includes comments from PNC and Deutsch executives (Karen Larrimer and Val DiFebo), as well as other thought leaders in the field. The full article can be found at the American Banker website (subscribers only).
About The Bedford Group
The Bedford Group is an Atlanta based Marketing Management Consulting firm that has been in operation since 1986. It has built its reputation on marketing organization support, agency search and relationship management and strategic marketing consulting. Unlike traditional advertising consultants, The Bedford Group looks beyond traditional marketing disciplines to solve complex, enterprise-wide issues for efficient resource management and improving marketing ROI.