Deutsch Takes on Sherwin-Williams’ Other Consumer Brands

November 26, 2014

Deutsch Takes on Sherwin-Williams’ Other Consumer Brands: Assignment includes Dutch Boy, Krylon, Thompson’s WaterSeal McKinney remains lead agency on the namesake Sherwin-Williams brand, but Deutsch will now handle the rest of the parent company’s consumer brands. Deutsch’s assignment encompasses the likes of Dutch Boy, Krylon, Minwax, Thompson’s WaterSeal, Purdy, Dupli-Color and Pratt & Lambert, according to a company representative. Collectively, they spent nearly $14 million in media last year, according to Nielsen. Beyond creating traditional and digital ads, Deutsch will plan and buy media. Previously, Assembly was the media agency and the creative responsibilities were split among Doner in Southfield, Mich. (Krylon, Dutch Boy, Pratt & Lambert); Brushfire in Cedar Knolls, N.J. (Thompson’s WaterSeal, Minwax); and Marcus Thomas in Cleveland (digital efforts across all brands). The New York office of Deutsch landed the assignment after a review. The Bedford Group in Atlanta managed the process. Doner, which had worked for Sherwin-Williams since 2001, did not participate in the search. Adweek.com / November 12, 2014

About The Bedford Group

The Bedford Group is an Atlanta based Marketing Management Consulting firm that has been in operation since 1986. It has built its reputation on marketing organization support, agency search and relationship management and strategic marketing consulting.  Unlike traditional advertising consultants, The Bedford Group looks beyond traditional marketing disciplines to solve complex, enterprise-wide issues for efficient resource management and improving marketing ROI.

CONTACT:
Kerry Kielb
(404) 237-7471
kkielb@bedfordgroupconsulting.com