Jane F. Bedford Participates in Marketing Tour
April 22, 2009
The Bedford Group
Jane F. Bedford, founder of The Bedford Group in Atlanta, participated in the AAF-Cleveland Search Consultants Tour. The tour included visits to 7 Cleveland-area agencies where Bedford offered insights into the search process and more specifically, the evolving business climate and actions agencies must take to adapt to the recession. After the discussion sessions, the agencies presented the materials and processes they employ to pursue perspective clients as Bedford offered her critiques and recommendations for improvement.
The event spanned an action-packed 2 days and according to one of the tour’s coordinators, “Left the agencies blown away by the amount of industry knowledge and insight they received from the visit.”
Other firms in attendance included: AAR Partners, ABA Consulting, Ark Advisors, Rojek Consulting Group and Roth Associates.
For more information on the event, or to book Bedford for a speaking engagement, she may be reached at The Bedford Group in Atlanta, GA.
About The Bedford Group
The Bedford Group is an Atlanta based Marketing Management Consulting firm that has been in operation since 1986. It has built its reputation on marketing organization support, agency search and relationship management and strategic marketing consulting. Unlike traditional advertising consultants, The Bedford Group looks beyond traditional marketing disciplines to solve complex, enterprise-wide issues for efficient resource management and improving marketing ROI.