Newell Rubbermaid Selects Ketchum as PR AOR
November 24, 2008
The Bedford Group
Ketchum, one of the world’s leading public relations agencies, has been selected as global public relations agency of record (AOR) for the Newell Rubbermaid Technology Global Business Unit, effective immediately. Ketchum will work with the Newell Rubbermaid Technology Global Business Unit to provide brand communications support for its office and interactive classroom technology product portfolio. The Newell Rubbermaid Technology Global Business Unit is a worldwide leader in providing technology solutions that help individuals and companies improve their organization and productivity through innovative labeling, mailing and contact management. The unit is also a leading provider of interactive classroom technology that enables teachers, trainers, presenters, and collaborative teams to capture, manage, share and interactively create and present information and ideas. The AOR assignment includes communications support for the Technology Global Business Unit’s brands, including DYMO, Endicia, CardScan, and mimio, in North America, EMEA (Europe, Middle East, Africa) and Asia Pacific.
“We were impressed with Ketchum’s proven track record in achieving results that really impact global businesses, as well as their creative approach to impacting key audiences in this category,” said Jessica Miller, vice president of marketing and sales for the Technology Global Business Unit. Delphine Francois, director of sales and marketing, EMEA, Technology Regional Global Business Unit, added, “Ketchum’s extensive global network and wide range of capabilities is ideal for our business.”
“Ketchum is looking forward to a winning partnership with the Newell Rubbermaid Technology Global Business Unit and we’re enthusiastic about working with a truly iconic global brand that shares our passion for customer service,” said Hilary Hanson McKean, partner and director of Ketchum South, which is comprised of the agency’s Atlanta and Dallas operations.
The integrated marketing assignment will be coordinated globally through the Ketchum South office, and hub offices in Paris, France (EMEA) and Sydney, Australia (APAC), through Ketchum affiliate ICON International Communications. The assignment also includes collaboration with the newly appointed global creative agency of record, McCann Worldgroup Salt Lake City. The Bedford Group, a global marketing management consulting firm, conducted the review.
About The Bedford Group
The Bedford Group is an Atlanta based Marketing Management Consulting firm that has been in operation since 1986. It has built its reputation on marketing organization support, agency search and relationship management and strategic marketing consulting. Unlike traditional advertising consultants, The Bedford Group looks beyond traditional marketing disciplines to solve complex, enterprise-wide issues for efficient resource management and improving marketing ROI.