Periscope wins the lottery!
May 27, 2016
Winning feels good. So we’re tickled to announce our new partnership with the Minnesota Lottery. As the agency of record for the lottery, Periscope will provide strategy development, digital engagement, advertising, experiential, social media, events, promotions, omnichannel content creation and production, and media planning and buying.
“As we look to expand our player base, particularly with younger adults, digitally-centric marketing strategies will be critical to deepen engagement and relevance,” said Jason LaFrenz, Minnesota Lottery’s director of marketing and sales. “Periscope not only has extensive knowledge and experience in this arena, but their end-to-end capabilities will allow them to think about our brand holistically, making them the ideal partner to help us achieve our goals.”
Liz Ross, Periscope’s president and CEO, said, “we’re excited about the opportunity to partner with the Minnesota Lottery team and help them create relevance with millennials and accelerate momentum in the market. The inventive media and innovative digital opportunities we will explore will not only help increase relevance with new audiences, but will also create fun new ways for lottery players to engage with one of Minnesota’s best-known brands.”
This partnership does come with one downside. As the Minnesota Lottery’s AOR, we’re ineligible to win. Then again, we feel like we already did.
Check out the feature in Ad Week.
About The Bedford Group
The Bedford Group is an Atlanta based Marketing Management Consulting firm that has been in operation since 1986. It has built its reputation on marketing organization support, agency search and relationship management and strategic marketing consulting. Unlike traditional advertising consultants, The Bedford Group looks beyond traditional marketing disciplines to solve complex, enterprise-wide issues for efficient resource management and improving marketing ROI.