The Richards Group Selected as Agency of Record for National Vision, Inc.
May 15, 2015The Richards Group Selected as Agency of Record for National Vision, Inc. DALLAS (May 12, 2015) – National Vision, Inc., selected The Richards Group, the largest independent brand-building shop in the nation, as its agency of record for two of its brands: America’s Best Contacts & Eyeglasses and Eyeglass World. National Vision is one of the largest optical retailers in the United States with more than 800 locations across its five retail brands. The Richards Group will be responsible for strategy development, creative, media planning and buying, digital and public relations. “Our goal was to find an agency partner who can help us properly position and increase awareness of two of our great brands, as we realize our mission of helping people by making quality eye care and eyewear more affordable and accessible” said Paul Gross, senior vice president of marketing for National Vision. “The Richards Group has shown they are more than capable and prepared to join us in this challenge.” America’s Best Contacts & Eyeglasses and Eyeglass World are two of five National Vision brands. Collectively, the two retail brands have more than 500 locations across the United States which provide vision testing services and sales for designer style frames, lenses and contact lenses. Dale Hruby, principal at The Richards Group, said, “America’s Best and Eyeglass World are substantial brands that offer great value while they meet the universal need of sight. We’re ready to work together to achieve National Vision’s goals for these great brands.” For more information for America’s Best or Eyeglass World go to americasbest.com or eyeglassworld.com
About The Bedford Group
The Bedford Group is an Atlanta based Marketing Management Consulting firm that has been in operation since 1986. It has built its reputation on marketing organization support, agency search and relationship management and strategic marketing consulting. Unlike traditional advertising consultants, The Bedford Group looks beyond traditional marketing disciplines to solve complex, enterprise-wide issues for efficient resource management and improving marketing ROI.