Practice Lead: Dr. Urvashi Pitre
Over the past 20 years, Dr. Pitre has become an expert in research and analytics. She has built a strong reputation for using data to drive revenue and optimization via data-driven multichannel marketing in a number of senior roles.
Clients & Industry Experience
The Company We Keep
We’ve worked with a wide range of companies on a variety of initiatives across categories, disciplines and geographies.
Contact Bedford Group
To learn more about our services and customized solutions that can help move your marketing ahead, call us at 404-237-4565.
Strategic Marketing Consulting
Accurately Assess for SuccessBusinesses that succeed constantly assess themselves, and metrics are the cornerstone of the function. At The Bedford Group, we have the tools and rigor needed to analyze marketing output, establish critical measures and build a foundation for sustainable business success. From strategic marketing communications audits to media mix optimization, we work with you to ensure that people, messaging and media are on point and on strategy. Our rigorous analysis means you’ll get recommendations based on hard data, not guesstimates, helping you:
- Turn data into actionable insight
- Get objective analysis of the impact, consistency, and appropriateness of internal and external messages
- Leverage customized research to determine where you stand against your competition or across categories
- Build a sustainable platform to ensure synergy across media