Optimizing System-Wide Marketing Activities Case Study
Large Regional Healthcare System with national reach needed to improve the effectiveness and accountability of its marketing output.
Clients & Industry Experience
The Company We Keep
We’ve worked with a wide range of companies on a variety of initiatives across categories, disciplines and geographies.
Contact Bedford Group
To learn more about our services and customized solutions that can help move your marketing ahead, call us at 404-237-7471.
Marketing Strategy Support
Increase the effectiveness of marketing strategy
Strategically focused communication is vital to the success of your organization. However, over time, your communications efforts may become unfocused, internally focused or simply poorly executed.
The Bedford Group can provide an objective, independent analysis of the impact, consistency, and appropriateness of your internal and external messages. Additionally, we can evaluate the staff, structures, processes, and agencies you rely on to create communications messages and materials.
- Message and media audit and analysis
- Including marketing spend effectiveness and marketing analytics
- Communications planning
- Specialties include media mix modeling
- Messaging strategy
- Staff and agency skill assessment
- Marketing management consulting and staff training
- Competitive and best-practices message analysis
- Communications and marketing organization design and work-flow processes
To find out more contact The Bedford Group at 404.237.7471 or firstname.lastname@example.org.