Agency Relationship Sustainability White Paper
Optimizing client and agency relationships
A client’s relationship with its communications firm is one of the most complex in the business environment and requires a substantial level of collaboration.
Consolidation and Spend Analysis Case Study
Consumer products marketer with multiple Global Business Units (GBUs) needed to optimize its marketing spend and better align its marketing partnerships.
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Agency Relationship Management
Cultivating Client and Agency Relationships of ValueFor more than 25 years, The Bedford Group has helped results-driven enterprises assess, value, repair and manage their agency relationships in ways that significantly contribute to bottom line success. We understand – and will improve – factors that go into creating compatible and sustainable matches between critical agency partnerships. Why? Because we are the only consulting firm today that has first-hand knowledge of the marketing discipline from having served in senior corporate marketing roles, former agency leadership and global consulting firms that concentrate exclusively on the marketing discipline. Our staff will help guide your organization through rationalization of marketing spend versus benefit and help you learn how to evaluate, mediate and educate your company in all areas of optimizing client-agency relationships. With expertise that spans across media formats, industries and geographies we can help you:
- Evaluate existing agency relationships
- Simplify the agency search and selection process
- Smooth the transition to a new agency
- Establish and renegotiate agency compensation
- Align expectations internally for the Scope of Work