Advertising Agency Compensation White Paper
As financial pressures affecting the general business environment continue to intensify, negotiating profitable service agreements has become increasingly challenging for professional service firms.
Global Optimization of Production Spend Case Study
Global Beauty Products Company needed to achieve better marketing ROI for their entire portfolio without sacrificing the quality of creative output.
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Agency Compensation Benchmarking & Negotiation
Where fairness and flexibility come to the tableAgency work isn’t a static phenomenon. It ebbs and flows, as marketing needs change. And so should advertising agency compensation. However, compensation elasticity often becomes a thorny issue, which can hurt, and even destroy an agency relationship. With The Bedford Group’s extensive experience on both sides of the client-agency relationship and our comprehensive database of agency compensation models and benchmarks, Statement of Work resolution and productivity analysis, we are able to effectively evaluate and mediate compensation issues. When conflicts about agency compensation arise, we’re able bring both parties together without dispute or rancor. Our compensation services include:
- Agency Compensation Model Design and Assessment
- Compensation Benchmarking and Best Practices
- Internal Strategic Sourcing Buy-In
- Statement of Work Development