Selecting an Ad Agency White Paper
Finding a new advertising agency is not an easy process. It is more than looking up names on Google and calling for prices.
Consolidation and Spend Analysis Case Study
Consumer products marketer with multiple Global Business Units (GBUs) needed to optimize its marketing spend and better align its marketing partnerships.
Contact Bedford Group
To learn more about our services and customized solutions that can help move your marketing ahead, call us at 404-237-4565.
Agency Search & Selection
Finding a true partner, not just a vendorThe right agency partner has the power to bring your brand to life, revitalize sales and expand market share. As one of the top advertising agency search consultants in the country, The Bedford Group has helped companies find strong agency partners for more than 25 years. We are proud to say we pioneered the agency search category with a client-centric focus and we have been a leader in client-agency relationship management ever since. Our work with every client includes a deep commitment to finding the best match possible, not just the “hottest” agency on the block at any given time or one that has some special financial connection to our firm. The simple truth is that, unlike most agency search consultants, we do not charge agencies fees to be included in our database or for our advice and counsel. In our opinion, to charge an agency a fee for consideration (“pay for play”) is not in the best interest of our clients. Our customized and unbiased agency search and selection process delivers an agency based on your unique needs and goals, while minimizing any disruptions to your daily business. Through our comprehensive and proprietary database, we track agency skill sets, personnel movement, client activity and more. Then, based on a comprehensive evaluation of your needs, we’ll build an Ideal Agency Model to pre-screen firms and present only those candidates that are compatible and qualified. Time-challenged executives and Strategic Sourcing personnel will tell you that unfocused RFI’s or RFP’s are a waste of time — that they indicate a lack of direction and consensus of the right candidate for you. Ultimately, our ad agency review process vets candidate agencies that are culturally, creatively and functionally fit for the job. Remaining completely objective, conflict-free and agency-neutral, we help assess and select any number of marketing partners from all disciplines including:
- Media Services
- Social Media
- Direct Marketing
- Public Relations
- Brand and Identity
- Corporate Sponsorship
- Other specialties