Distinguishing Qualities of a Great Client White Paper
Principles for building a client/agency relationship founded on collaboration, partnership and accountability.
Streamlining Marketing Case Study
Major Fashion Retailer needed to evaluate marketing department in terms of its system for processing work, being responsive to internal stakeholder needs, and giving direction/leadership to their agency.
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To learn more about our services and customized solutions that can help move your marketing ahead, call us at 404-237-4565.
Scope of Work Development
Aligning agency compensation with expectationsAs the only firm with an agency compensation methodology that integrates cost and headcount factors, The Bedford Group can reconstruct SOWs to determine the agency headcount required to carry out the associated workloads. Our agency compensation benchmarks are more than costs-per-hour, addressing what is normally and typically required for the output required from the agency. With over 25 years of experience from which to draw, we can help your company validate and verify that you are getting what you pay for (cost per hour, overhead and profit margin notwithstanding). Simply put, agency compensation cannot be adjusted or validated unless agency costs and headcount are in harmony with SOW requirements. Our benchmarks are based on a model that has been constructed from hundreds of negotiated contracts (not rate cards) and SOWs, and are updated yearly, allowing comparison by:
- Agency Size
- Type of Advertiser
- Type of Marketing
- Hours per FTE
- Hourly Rates by Function
- Effective Commission Rates
- Overhead Costs
- Operating Profit/Margin
- Incentive Compensation (e.g. by size of budget, industry, criteria)