Marketing Organization and Process Design Case Study
Large Midwest-based technology company was highly decentralized within its corporate marketing group and among the independently managed field marketing groups in 170 U.S. markets.
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Marketing Organization Design
Create a marketing structure for successYour organization’s marketing structure directly impacts its ability to respond quickly to the demands of your industry, marketplace, and corporate objectives. Far too often, marketing organizations find their effectiveness falling short because of an inability to manage changes that can result from merger and acquisition, reorganization, a transformation initiative or a response to competitive challenges. The marketing department may be disconnected from the business they are supporting. Or they’re structured to meet yesterday’s demands. The Bedford Group can help evaluate and assess your current marketing organization structure to ensure it is designed to achieve your corporate objectives. Areas of expertise include:
- Skill and knowledge assessments
- Productivity evaluations
- Job design/skills requirements
- Capability building
- Marketing executive coaching
- Peer (or “rival”) best practices evaluation
- Budget right-sizing
- Organization-wide marketing spending audits