Mobilizing Marketing Services Case Study
Top 5 U.S. Bank challenged by discordant structural and organizational relationships, both internally and externally.
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Marketing Resource AssessmentMatching talent with mission Your marketing team has talent. They have skills. So where are the results? It could be a matter of having the right people in the wrong job or vice versa. Often we’ve found that what could be viewed as a skill deficiency is really a matter of a mis-prioritized workload, lack of mentoring or a misalignment of expectations. At The Bedford Group, we offer marketing resource assessment tools that can help develop a more focused and higher performing organization. Our assessments cover:
- Goals and mission
- Strengths, weaknesses and opportunities for improvement
- Organizational design, processes and practices
- Team skill-set analysis and roles
- Compensation schemas and ranges