• Mobilizing Marketing Services Case Study

    Top 5 U.S. Bank challenged by discordant structural and organizational relationships, both internally and externally.

  • Clients & Industry Experience

    The Company We Keep

    We’ve worked with a wide range of companies on a variety of initiatives across categories, disciplines and geographies.

  • Contact Bedford Group

    To learn more about our services and customized solutions that can help move your marketing ahead, call us at 404-237-4565.

Marketing Resource Assessment

Matching talent with mission Your marketing team has talent. They have skills. So where are the results? It could be a matter of having the right people in the wrong job or vice versa. Often we’ve found that what could be viewed as a skill deficiency is really a matter of a mis-prioritized workload, lack of mentoring or a misalignment of expectations. At The Bedford Group, we offer marketing resource assessment tools that can help develop a more focused and higher performing organization. Our assessments cover:
  • Goals and mission
  • Strengths, weaknesses and opportunities for improvement
  • Organizational design, processes and practices
  • Team skill-set analysis and roles
  • Compensation schemas and ranges
We benchmark against best practices of comparable organizations to provide precise data that can turned into an effective course of action, from process improvements and training sessions, to marketing re-organization. To find out how The Bedford Group can help turn your resources into a fine-tuned, efficient and productive team, contact us at 404.237.4565 or info@bedfordgroupconsulting.com.