Optimizing System-Wide Marketing Activities Case Study
Large Regional Healthcare System with national reach needed to improve the effectiveness and accountability of its marketing output.
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We’ve worked with a wide range of companies on a variety of initiatives across categories, disciplines and geographies.
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Measure impact with customized researchThe best marketing plans are built on extensive knowledge of the strengths and weaknesses of your competitors. A solid competitive assessment is a critical component to any marketing strategy. The Bedford Group can help identify and understand your strengths and weaknesses relevant to those who compete for share of voice and wallet. Depending on your needs, our degree of involvement can range from simply consulting with in-house research staff to hands-on, turnkey assessments. The resulting knowledge will form a foundation for your marketing strategy and implementation plans. It can also be used to identify best practices that may inspire your organization towards better, more innovative services and solutions. Research programs we have developed include:
- SWOT analysis
- Consumer attitude and usage analysis
- Corporate awareness benchmark and tracking
- Brand attribute testing/laddering
- Best practices and peer studies
- Competitive spending and share of voice analysis
- Agency compensation analysis